Skip to content

How would Malcolm Gladwell of “The Tipping Point” explain Christmas?

November 18, 2009

In the December 2009 issue of Vanity Fair, satirist Craig Brown does a Malcolm Gladwellesque analysis of Baby Jesus, Santa and Presents. For example:

He is grotesquely overweight. He is childless. He lives in the chilly and undesirable North Pole. He insists on dressing in a bright-red jumpsuit with fur trimmings. He can only ever find employment on one day a year, and, even then, it is night work.

On every accepted level, Santa Claus is a total loser.

Yet this is a man who heads up a brand that commands 98 percent global recognition. Furthermore, he is universally adored.

How does he do it?

In a controlled research investigation involving uninterrupted surveillance videotaping, a sustained loop of twinkly music, and state-of-the-art ­merriness-determination equip­ment, a Dutch santologist named Hans Bunquum discovered the secret to Claus’s phenomenal success.

“The conclusion is both remarkable and inescapable but also—most importantly—counter-intuitive,” Dr. Bunquum told me over a glass of organic lemonade in his stunn­ing waterstulp, or waterside studio, near Rotterdam. “To become the object of universal love, one must first live with a red-nosed rein­deer, and then gain a premier position as the sole registered employer of elves in the Northern Hemisphere. It’s as simple as that.”

Speaking of Santa, what’s going to happen to the North Pole if nothing but talk happens at Copenhagen?

Participate in the solution: learn about Hopenhagen, sign a petition, make a video, change carbon emitting behaviors, join us on the next ride, Santa Ride, Dec. 4. Meet in Ventura at the corner of Telegraph and Day Road at 5pm or join us at 5:30pm at the Artists Union Gallery where California Street meets the sea. We’ll ride from there by 6pm and visit galleries and art studios ending with a wild party!

No comments yet

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

Sammy's Gourmet Blog

Feed your dog with love and a wise heart.

Memorable Moments

Adventures & "Bucket" Lists That Keep Life Interesting

Vinos y Pasiones

Aprendé sobre vinos, gastronomía y turismo. Mirá la Vida en modo positivo.

Best Tanzania Travel Guides

from Kilimanjaro to the Serengeti and beyond


The Best Guide in Tanzania

Pull That Cork

Wine makes our life more fun.

The Writer's Den

A Community for Writers

Always Ravenous

Adventures in Food and Wine

Joy of Wine

"Wine cheereth God and man." -- Judges 9:13

Vineyard Son Alegre

Organic Wine And Olive Oil From Santanyí, Mallorca (Spain)

L.M. Archer

wordsmith | consumer, b2b + b2c

What's in that Bottle?

Better Living Through Better Wine!


My humble wine blog

Jenny True

An excruciatingly personal food blog


When food and wine click!

The Flavor of Grace

Helene Kremer's The Flavor of Grace

The Swirling Dervish

Wine Stories, Food Pairings, and Life Adventures


Living La Vida Vino!

Dracaena Wines

Our Wines + Your Moments = Great Memories


a reason for wine


A Wine Drinker Rambling about Wine

Drifting Through

Welcome to the inner workings of my mind

Sonya Huber

books, essays, etc.


More People, More Wine

The Weekly Sift

making sense of the news one week at a time

poor mexican gone

Yesterday's stories shed light on the way forward


A Song in Every Glass

Cindy Ross

Author | Speaker


Get your copy of Mile 445 today at!

Laura Grace Weldon

Free Range Learning, Creative Living, Gentle Encouragement, Big Questions, Poetry, Occasional Drollery

From Insults To Respect

A Guide To Anger And Conflict Resolution

Wes Chyrchel

Consultant · Early Stage Advisor · Project Advisor

Burners.Me: Me, Burners and The Man

Snarky. Cheeky. Grumpy. Dopey. Never Bashful.

Elizabeth Smith

Writing | Marketing | Communications | Travel | Notary

L'esprit de Vin

A wine blog with food for thought...

The Wine Wankers

G’day, you’re at the best wine blog ever! We're all about wine; without the wankery.

Wine Verbiage

verbiage about wine & life

%d bloggers like this: