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Gary Vaynerchuk, Howard Stern, social media & Island Caretaker Job

February 25, 2009
Gary Vaynerchuk

Gary Vaynerchuk

Gary Vaynerchuk of Wine Library TV and social media guru calls out radio phenom Howard Stern in this video from fall 2008.

According to Gary, Howard Stern doesn’t want someone else to become an authority and doesn’t realize that the platforms have changed, but not the rules.

Using a clip of Howard Stern discussing new media like blogs, Facebook, and MySpace, Gary points out that “Howard Stern sounds like your dad, sounds like an old man.” Because of Stern’s vested financial interests in old media, he lives in old media, supports it, and disregards and disrespects new media. Stern is not positioned to leverage the social media platform, so he puts it down, hoping his listeners will follow his lead.

“Howard Stern lives in old media,” argues Gary, saying Stern “doens’t like it because no one’s talking about him any more.”

The time is past for Stern: “If you’re over the age of 15 you shouldn’t be on it,” Stern claims, referencing new media.

Why is Stern running scared? One reason is in new media there are no gatekeepers–and Stern got where he is by claiming his authority. That style doesn’t work any more.

Read more here:

So what does all this have to do with my race to win the Island Reef applicant job?

The successful candidate will be a champion of new media. This is a new media campaign which capitalizes on the world of web 2.0, and the people who live in it. The successful candidate will work with Tourism Queensland to utilize the tools of web 2.0–blogs, YouTube, websites, you name it, it will be part of the social media presence of this campaign of which the caretaker is an integral part.

Almost 35,000 people submitted videos for the position. Of these, how many have the multi-media skills plus the eco-know-how plus be photo and audio genic enough to pull this off?

Obviously, I think I can. Check it out for yourself by viewing my video here or here.


* Notes on tourism and marketing from the California Commission on Cultural Tourism

* What are the qualifications for the job if Island Caretaker and how does AP qualify?

* A video tour of some of the best videos out there

* Big Things in AUS

* AUS from the sky

* Barrier Reef quiz

8 Comments leave one →
  1. February 25, 2009 7:40 am

    I’m Nigel Tomm – tnaks for video and links I relly enjoyed them.

  2. February 25, 2009 8:19 pm

    Interesting stuff!

  3. February 25, 2009 11:48 pm

    Great job on the video! I need to vote!

  4. February 26, 2009 12:03 am

    glad you all liked the links!

    and I really appreciate your praise Danika considering you’re in the biz and all!

  5. February 26, 2009 9:22 am

    There’s a lot of that about, The Stern Phenomenon would could call it. I’ve seen it in other fields too. As to your question. There is only one. You.

  6. February 26, 2009 9:28 am

    aww shucks, Paul, thanks!


  1. Posts about Howard Stern as of February 25, 2009 » The Daily Parr
  2. Gary Vaynerchuk, Howard Stern, social media & my Island Caretaker Job Video

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