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Proud to be: America the Beautiful

February 12, 2014

The National Congress of American Indians published “Proud to Be” just before the Super Bowl saying, “Watch the #BigGame commercial the NFL would never air.” They suggest viewers, now well over a million of them, get involved by contacting the Washington Professional Football Team, the NFL and the Washington Post.

The Super Bowl did allow this ad from Coke to air, and it sure stirred up a lot of controversy, especially on Twitter and other social media sites. It’s had over 10 million views.

However, Coke missed a few languages which provided the opportunity to create this follow -up ad:

In my college classes, we’ve been discussing discrimination including racism and sexism, and students are working on their first essays on these topics and more. I wonder if any of them will engage these videos as texts for their papers–along with readings from N. Scott Momaday, Sherman Alexie, Brent Staples, Mike Rose, and Gloria Anzaldua?

In many ways, it all comes down to Seth Godin’s question: what is school for?

When I told the extraordinary poet and children’s book author about some of my teaching strategies, including those she had influenced, Lucille Clifton said, in her beautiful rich voice, “Goooood. You’re teaching them how to be huuuummmaaaann.”

To me, that is what school is for: to teach us how to be human. Together. The best we can.

Happy Valentine’s Day!

2 Comments leave one →
  1. February 17, 2014 12:09 am

    Reblogged this on art predator and commented:

    We watched these videos in class 2/13/14.


  1. Super Bowl Ads Tug at Heartstrings, Brains, Morals | art predator

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