Skip to content

On the Seventh Day of Christmas, My True Love Sent To Me: 7 Winning Wine Clubs

December 31, 2020

Today is December 31, New Year’s Eve, the seventh day of Christmas, and the day when Pope Sylvester is celebrated. In in many central and eastern European countries, some call New Year’s Eve ‘Silvester.’  On this day, the sun is setting on 2020 and we have 2020 24 Hours to go and I wanna be sedated! 

What a year, huh? No wonder we wanna be sedated…

Good thing that on the seventh day of Christmas, my true love sent to me

As I write this, it’s 2020 4 hours to go until we say good riddance to 2020. For many of us, we’ve spent more than the usual amount of time sedated. Research shows that in 2020  “Americans Are Drinking 14% More Often During Pandemic, Study Finds” (from NPR in October). A report in the journal JAMA Network Open says women increased their drinking even more than men, up by 17% compared to last year. Some women even drank 41% more! In December, Science Daily reported a significant increase in binge drinking saying that “Harmful drinking among adults increases the longer they spend at home in lockdown, according to a study published in the peer-reviewed American Journal of Drug and Alcohol Abuse.” 

Since we were doing more drinking in 2020 at home than in bars, Nielsen reports “that stores sold 54% more alcohol in late March compared the year prior.”  Since we weren’t supposed to leave home, online sales more than doubled. In general, larger wineries did well with the pivot to providing online ZOOM tastings while smaller wineries are struggling.

While alcohol sales at the grocery store have increased during the pandemic that hasn’t translated to increased sales for smaller wineries that typically don’t have a wide distribution and instead rely on restaurant sales, hand sells at wine shops, or direct to consumer via wine club or tasting room experience. Smaller wineries are  bearing the brunt of the industry pivot to virtual tastings and events according to Peter Mitham, who says that the pandemic is creating a more competitive market — and one where the smaller wineries, which depend on visits for sales, are struggling. Further, Andrew Adams points out in a December 07, 2020 article that “Existing Club Members Drove Digital Sales Surge” in wine. Those larger wineries with healthy wine clubs and marketing departments who could reach out to members inc creative ways have done well.”

That’s where these 7 winning wine clubs come in! 

One place to find winning wine clubs is via the five organic wine guides my true love sent on the Fifth Day of Christmas that Pam Strayer recommends. Here are a few of my favorites ranging from the tiny 600 case Clos Des Amis to the slighter larger The Ojai Vineyard (6k) to mid-range Brooks (20k), Montinore, and Turley. We prefer smaller family owned and operated wineries with solid sustainability practices, and we especially appreciate biodynamic and organic certifications that Montinore and Brooks possess.

  1. Brooks Estate, Willamette Valley, Oregon
  2. Clos des Amis, Ventura County, California
  3. Montinore Estate, Willamette Valley, Oregon
  4. The Ojai Vineyard, Ventura County, California
  5. Rangeland, San Luis Obispo, California
  6. Scharffenberger, Anderson Valley, Mendocino County, California
  7. Turley, Paso Robles and Amador, California

Learn more about these wineries in this post on Wine Predator.

Rangeland Mistletoe


No comments yet

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

Crushed Grape Chronicles

Adventures in Wine Exploration


Taxi Talk Without Tipping

Querus Abuttu

The "Q" Review

Jack Elliott's Santa Barbara Adventure

. . .tales from one man's wanderings, regional insight and history

The magical world of wines from Grocery Outlet

The best and the worst of Gross Out.

Stephen McConnell

A Daily Journal of Fruit, Structure, Varietal honesty, and Balance.

Sonoran Images

Photography by Steven Kessel


Diary of a Wine Student

Syrah Queen

Wine, Food & Travel Resource

The Paper Plane Journey

About my passion for wine and travel

Briscoe Bites

Booze, Baking, Big Bites and More!

Mythology Matters

Matters of Myth, and Why Myth Matters

Smith-Madrone News

Good Thoughts & Great Wine from Spring Mountain, Napa Valley

Fueled by Coffee

Lifestyle, food, parenting, DYI

Bottled Bliss

Day-colored wine, night-colored wine, wine with purple feet...

Do Bianchi

Negotiating the Epistemologic Implications of Oenophilia


Global wine culture

Elizabeth Gabay MW

Wine, Food and History: from the Rhone to Piedmont

Budget Trek Kashmir

Family run Company Specialist Trekking in Jammu & Kashmir, North Indian Himalayas,

Oldfield's Wanderings

Objects in blog are closer than they appear

Memorable Moments

With Lists & Adventures That Keep Life Interesting

Vinos y Pasiones

Información acerca de bodegas, vinos, gastronomía y enoturismo.

Best Tanzania Travel Guides

from Kilimanjaro to the Serengeti and beyond


The Best Guide in Tanzania

Pull That Cork

Wine makes our life more fun.

Always Ravenous

Adventures in Food and Wine

Joy of Wine

"Wine cheereth God and man." -- Judges 9:13

Side Hustle Wino

If you're not having fun, you're not doing right.

Vineyard Son Alegre

Organic Wine And Olive Oil From Santanyí, Mallorca (Spain)

L.M. Archer

wordsmith | consumer, b2b + b2c

What's in that Bottle?

Better Living Through Better Wine!


My humble wine blog


When food and wine click!

The Flavor of Grace

Helene Kremer's The Flavor of Grace

The Swirling Dervish

Wine Stories, Food Pairings, and Life Adventures


Living La Vida Vino!

Dracaena Wines

Our Wines + Your Moments = Great Memories

Gretchen L. Kelly, Author

Gretchen L. Kelly

%d bloggers like this: