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Sessions at the European Wine Bloggers Conference 2009 in Lisbon, Portugal

October 31, 2009

The European Wine Bloggers Conference, like the American ones I attended in Santa Rose in 2008 and 2009,  is a confluence of various wine oriented businesses including wineries, importers and distribut0rs, not just wine bloggers. Here are some excerpts of posts first published on Wine Predator. from my trip sponsored by Enoforum Wines which exports wines from the Alentejo region of Portugal.

EWBC Session on the Future of Social Wine Media: new tech, media & publishing

Ryan Opaz of http://www.catavino.net is moderating a panel on “Social Media Brand Future: New Technologies, New Media, and Publishing” with Esteban Cabezas, Marcio Ferreira, and Evelyn  Resnick.

It’s a time of disruption, certainly, as marketing professionals and the products they represent try to find their way in a topsy-turvy world where they no longer get to tell consumers what to think about a product and what to do. Consumers can find out for themselves and expect to be part of a conversation. But how can, how will this all play out?

With help from folks like Ryan Opaz who is bridging the gap by organizing events like the EWBC, suggests Esteban Cabezas of the Wine Academy of Spain. And more people like him (and Esteban too!). We have to get personal, he also says. And that can be uncomfortable for businesses.

Consumers go to the net looking for help in finding find their wine nirvana. Wine bloggers help them do this, points out a woman in the audience.

What’s the role of the wine writer versus the role of the wine blogger? Both are “publishing.”

As Jo Diaz put it in a tweet, “wineries are having a hard time making sense of all of this media power. Who owns the rights to tell consumers what they’ll like?”

Check out @wineblog.org which is Jo Diaz on twitter for more of her tweets about this session and others. She’s a great tweeter and caught some of the finer points of today’s discussion. She’s also blogging from the conference so go to Jo Diaz’s blog what she’s seeing and saying!

How can you bring quality traffic to your site by assisting search engines in finding it? That’s the topic for the next session at the European Wine Bloggers Conference with Doug Cook of Able Grape’s presentation on Search Engine Friendliness conveniently available for you to see on his site, Able Grape.

Is more traffic better?

No, according to Doug Cook. Traffic that engages your site is better.  Does your audience see what you offer as adding value to the web or spamming you?

So how can you reach the people who want to hear what you have to say? How do you connect with people who want to connect with you?

First you have to understand the “long Tail” of search. Lots have been written about this concept. That’s because it really is key and important. When people are searching for something, they will each use a combination of terms which they think will get them what they need. When they land on your site with their search, if they don’t see what they’re looking for, they’re gone, onto the next site which may offer them their holy grail. They are NOT going to search your site to find what you know is there but they don’t know how to find.

So if you want good traffic with meaningful interactions what do you do? read more…

EWBC: Session 1 Winery & Wine Blog Relations; Session 2 Monetising

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