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LA Free Ride: no ad revenue please 2

December 8, 2007

William DuBay of Costa Mesa writes in today’s LA Times (12/8) that the LA MTA should not only install turnstiles in stations but hang advertising “on the dead-bare walls” to “brighten up the daily commute” and provide a great source of information about events and public services.”

When we’ve ridden the MTA, we’ve found the stations lovely, clean, open spaces. Installing turnstiles etc will only increase revenues by 5%; doesn’t seem worth it to me.
Aren’t we bombarded enough by advertising everywhere we go–even to the point of televised ads at the gas station? (Recently I came close to bashing in one of those TVs at the Shells station on Las Posas on the way to CSU Channel Islands–how can you even think about pumping your gas with all that noise blasting at you??)

We need public spaces that aren’t covered in ads. Bored by “dead-bare” walls? Why not support more public art in public spaces? Or allow public art instutions like CalArts, the Getty or LACMA to adopt stations art-wise–or at least hang banners about upcoming shows?

arguing that even public transit stations should engage your whole soul, the art predator

(another post that had to get written 2x because the first was lost to cyberspace… gotta figure out how to not lose my work when i lose my connection!! how did Hemingway do it–isn’t he the one who would write a novel, put it in a drawer and then write it again??)

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