More Blogosphere Stunning Stats from Techonorati

Did you know 1 in 4 bloggers spends 10 or more hours each week blogging?

This section of Technorati’s September 2008 Report on the Blogosphere discusses the “HOW” of blogging: how much time we spend each week, what tools we use, how we attract visitors, how we track them, and how we keep them. You can find excerpts from the report below or read it all here.

How much time do you spend–more or less than average? How many posts do you put up a week? How do you get and keep readers on your blog? How do you fit into this picture?

I spend more time than average (I have no TV! and this includes time reading and commenting on other’s blogs), I try to post daily, I read and comment as much as possible and reciprocate with comments when people comment on my blog both for pleasure, interest, duty, and development of my readership, and I try to post a varity of items which I think will interest my readers and keep them coming back.

The following text, analysis, graphs and charts are from the Technorati Report. I will add at least one more post about the report soon.

One in four bloggers spends ten hours or more blogging each week, and about half spend more than five hours weekly on their blog. Only 15% of active bloggers spend less than one hour per week on their blog.

Bloggers are using tools on their blogs

Bloggers are also tremendously sophisticated in leveraging available tools to make their blogs more robust or easily updatable.

More than eight in ten have a commenting system, archived posts, and have built-in syndication. Others use video and photos on their blog, or update their blog via a mobile device. On average, bloggers use seven of the 13 tools listed.

Among those with widgets, the majority of bloggers use at least four widgets on their site and two-thirds would include a widget with an ad on their blog.

Among those blogs with RSS feeds, three in four support full-content feeds.

Bloggers are using tools on their blogs

Bloggers are also tremendously sophisticated in leveraging available tools to make their blogs more robust or easily updatable.

More than eight in ten have a commenting system, archived posts, and have built-in syndication. Others use video and photos on their blog, or update their blog via a mobile device. On average, bloggers use seven of the 13 tools listed.

Among those with widgets, the majority of bloggers use at least four widgets on their site and two-thirds would include a widget with an ad on their blog.

Among those blogs with RSS feeds, three in four support full-content feeds.

How bloggers attract visitors

Bloggers are savvy and resourceful in generating traffic.

Top traffic-building strategies include: listing their blogs on Technorati and Google, commenting on or linking to other blogs, participating in a blogroll or blog directory, and tagging blog posts so that they are more easily searchable. Active bloggers have learned a variety of techniques for attracting visitors to their blog, conducting an average of five different activities to attract visitors. 28% do at least seven activities.

Bloggers are also adept at linking to and from other sites — they have a median of 29 links from their blog to other web sites (with a mean of 3400), and a median of 30 links from other web sites to their blog (with a mean of 4800).

The vast majority of bloggers are tracking their site visitors and monthly pageviews

Only 5% of bloggers did not know how many monthly pageviews their blog received. All this hard work has paid off for active bloggers in terms of site visitors. Half of bloggers attract over 1000 unique visitors per month.

The majority of bloggers use Google to track blog visitors. However, bloggers do use a range of tools for site analytics, as our survey respondents mentioned more than 100 different tracking tools.